New Book of the Week

Front Cover

New Book of the Week Title: “Under the Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports and Pop Culture

From the back of the book:  “Finally, a cultural marketing book that challenges (and wins!) over conventional wisdom’s perceptions about The Hip-Hop Generation.”

 For more information about this book, see Racertrac.

Stop by the new book section in Waterfield Library to browse this book and other new titles

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