New Book of the Week Title: “Under the Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports and Pop Culture
From the back of the book: “Finally, a cultural marketing book that challenges (and wins!) over conventional wisdom’s perceptions about The Hip-Hop Generation.”
For more information about this book, see Racertrac.
Stop by the new book section in Waterfield Library to browse this book and other new titles