New Book of the Week Title: Everything but the Coffee: Learning about America from Starbucks
From the inside cover: “Everything but the Coffee casts a fresh eye on the world’s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell about America Bryant Simon spent five years visiting hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Did it deliver? What does consuming Starbucks cost us as individuals and as a society? And why, at the moment of Starbucks’ profit-generating peak, did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee is the first book about Starbucks that probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture at this historical moment. Most important, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks’ appeal lies not in the product it sells but in the easily consumed identity if offers.”
For more information about this book, see Racertrac.
Stop by the new book section in Waterfield Library to browse this book and other new titles