MSU Featured Authors: Dana Howard, W. Glynn Mangold and Tim Johnston

1-s2.0-S0007681314X00054-cov150hDana Howard, MSU’s Social Media Marketing Manager, W. Glynn Mangold, MSU’s Distinguished Professor in Marketing and Tim Johnston, Professor of Marketing at MSU are our Featured MSU Authors this week. Their article, “Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager,” is featured in Business Horizons.

Volume: 57     Issue: 5         Pages: 657-665         Published: Sept -Oct 2014

To read their article, click here. On behalf of everyone at University Libraries, we want to congratulate Dana, Dr. Mangold and Dr. Johnston on their published work.

(A login may be required to access full-text articles.)


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