The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm is the #NewBookoftheWeek at Murray State University. You can find our copy of the book on the “New Book Shelf” in Waterfield Library.
About the book
There isn’t a business in America that doesn’t want to be more creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. — Authors’ website