The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm is the #NewBookoftheWeek at Murray State University. You can find our copy of the book on the “New Book Shelf” in Waterfield Library.
About the book
There isn’t a business in America that doesn’t want to be more creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. — Authors’ website
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation , have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers. -from Google Books
Book Reviews (login may be required) –
Journal of Business & Finance Librarianship, Apr-Jun2014, Vol. 19 Issue 2, p168- 172; 5p,2014, 5p.
Publishers Weekly, 8/5/2013, Vol. 260 Issue 31, p58- 59; 2p,2013, 2p.
This book, along with other new materials, is available on the New Book Shelf in the lobby of Waterfield Library.